What is New Year Special Matcha?
This is a seasonal Matcha that goes on sale only during the year-end and New Year's holidays. Unlike Matcha sold throughout the year, which has a “brand-specific” taste, this special Matcha has a “year-specific” taste. The difference in taste between the two is beyond your imagination. If you purchase our New Year's Special Matcha every year, you will be able to experience the difference in taste and aroma from year to year.
The New Year's Special Matcha is also a delight with its humorous labels and tea names associated with the Chinese zodiac. The label for the Snake Festival of old is based on the motif of a snake, a local toy that evokes a sense of nostalgia and loveliness. May it be a year that bears fruit (snake) toward the future, just like the snake that woke up from hibernation and came out of the ground in the spring.

Taste
The full-bodied sweetness and fragrance fills the mouth, making it a gorgeous tea for the New Year. The sweet aroma envelops you from the moment you pour the matcha into the tea whisk. The taste is light, mild, and elegant. The color of the matcha is a bright green, reminiscent of a spring tea field surrounded by sunlight. It is a matcha that brightens and enlivens the mood through all five senses. Its sweetness makes it easy to drink even when brewed thicker, making it a good choice for beginners to koicha.

How to enjoy it in your daily life?
A light cup in the morning, a strong cup in the late afternoon.... Adjust the amount of matcha according to your mood and sweets. The taste will change dramatically if you vary the amount of matcha. It can also be used as an entertaining drink during the year-end and New Year's holidays.

What to enjoy it with?
First of all, try it with matcha green tea alone. You will enjoy the mellow taste of the tea. The best balance is to add a little sweetness such as dried sweets or kompeito (kompeito sugar) when serving thin green tea. Try pairing it with small sweets in early spring.

How would Ippodo staff use it?
The mild taste of the 2025 New Year Matcha is impressive. That is why we recommend using a little more matcha to enjoy the mildness of the tea. When making matcha for yourself, of course, use only 100 percent matcha. When I serve it to friends, I prepare Japanese sweets with sweet bean paste.